POLYCAT

ABSA - Premium Banking Commercial

“A brilliant example of how a creative vision can be executed through our animations.”

 

Artistic, Abstract, ABSA. A creative brief that allowed for us to use the power of CG to our advantage and design and position in excess of a million individual ABSA cards in order to create perspective installations. This impressive volume of cards could then, when viewed from the correct angle, reveal the aspirations of the commercial’s characters throughout the commercial.

 

Contracted by Hilton Treves